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Instagram To Begin Rolling Out Advertisements

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A Facebook employee demonstrates the new Instagram video option during a press event at Facebook headquarters on June 20, 2013 in Menlo Park. (Justin Sullivan/Getty Images)

A Facebook employee demonstrates the new Instagram video option during a press event at Facebook headquarters on June 20, 2013 in Menlo Park. (Justin Sullivan/Getty Images)

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SAN FRANCISCO (CBS/AP) — Instagram, the mobile photo-sharing app owned by Facebook Inc., says it will start showing “occasional” photo and video advertisements in the coming months.

It’s Instagram’s first step toward making money. While users can already follow brands and businesses, part of the app’s appeal has been its simplicity and, for some, a lack of advertisements.

To ease users into seeing ads, the company said in a blog post Thursday that it will focus on showing “a small number” of “high-quality photos and videos” from a handful of brands.

Facebook bought Instagram last fall for $715.3 million, $300 million of it in cash and the rest in stock. The app has more than 150 million users and is especially popular with teenagers and young adults.

 

(Copyright 2013 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

 

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