SAN FRANCISCO (KCBS)— AT&T has a new plan for its wireless customers that gives a break to people who own their own phones.

The plan goes into effect on December 8th and is something that’s been a long-time coming. Competitors like T-Mobile already have it and Sprint has something similar to it.

I think there’s an element of, ‘If you can’t beat ‘em, join ‘em’ here because AT&T resisted this type of payment model for so long. Not to mention, the trend of people buying unlocked phones at their full, unsubsidized price continues.

In this new model, they’ll charge you the same for their plan as if they had given you a phone or sold you one with a subsidy.

I own a Nexus 5 and I’ve been using an AT&T Pay As You Go card, which is much cheaper than the contract plan, so it’s interesting to customize and cater the plans and phone models to your own needs.

In many ways AT&T is competing with itself since they also own AIO Wireless, which is a subsidiary that has prices at more affordable rates.

(Copyright 2013 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)


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