SAN FRANCISCO (KCBS)— AT&T has a new plan for its wireless customers that gives a break to people who own their own phones.
The plan goes into effect on December 8th and is something that’s been a long-time coming. Competitors like T-Mobile already have it and Sprint has something similar to it.
I think there’s an element of, ‘If you can’t beat ‘em, join ‘em’ here because AT&T resisted this type of payment model for so long. Not to mention, the trend of people buying unlocked phones at their full, unsubsidized price continues.
In this new model, they’ll charge you the same for their plan as if they had given you a phone or sold you one with a subsidy.