By Larry Magid

SAN FRANCISCO (KCBS) – Apple is taking orders for its new Mac Pro, which ships at the end of the month.

Editors at CNET took a look at the new desktop, which is loaded with seemingly all the bells and whistles, though the higher-end model will set consumers back almost $10,000.

The basic model is pricy as well, costing $3,000. Among its features: a quad-core 3.7GHz Intel Xeon processor, 12GB of RAM, a 256GB SSD, and AMD D300 FirePro graphics.

The desktop is expected to be especially popular for those in the graphic design business, people who build and maintain websites and those into high-end movie and music production.

Perhaps the most unique feature is the new design, something Apple has grown accustomed to over the years. First it was the G4 Cube, a minimal box design sold in the early 2000’s. That was replaced by a more normal-looking tower for previous versions of the Mac Pro. But with this latest edition, the tower is much smaller and almost cylindrical in nature. It relies heavily on cooling and efficiency; Apple said the new Mac Pro is much more efficient than the previous tower-based desktop and is also much more quiet, with minimal fan noise.

You can hear Larry Magid’s Tech Report Monday through Friday at 3:50pm on KCBS All News 740AM and 106.9FM.

Copyright 2013 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)


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