SAN FRANCISCO (CBS SF) — A glance at any Bay Area restaurant menu confirms vegan and gluten-free diets are increasingly popular here, and today new research from the Institute of Food Technologies confirms the local trend is taking off nationally, with 45 percent of Millennials and 24 percent of Baby Boomers adopting one of the dietary choices.
Other trends for favoring gourmet cheese (good news, Marin and Sonoma!), and gourmet chocolate (Scharffen Berger anyone?) are also growing nationally.
IFT Contribnuting Editor A. Elizabeth Sloan tracked these as part of her thirteen trends from 2013 affecting how America eats:
1. In a single day, American’s typically eat and drink 14 different kinds of food and beverages from sandwiches, fruit, vegetables, carbonated soft drinks, milk, coffee, potatoes, salty snacks, juices, and ready-to-eat cereal (NPD, 2013).
2. The largest restaurant chains in America from highest grossing are McDonalds, Subway, Starbucks, Wendy’s, Burger King, Taco Bell, Dunkin’ Donuts, Pizza Hut, KFC, and Chik-fil-A (Technomic, 2013).
3. Forty-five percent of Millennials and 24 percent of Boomers have adopted a special diet (e.g., gluten-free or vegan). One-third of all Millennials’ eating involve global cuisine; 56 percent of Millennials want something healthy for their next snack (Hartman, 2013).
4. Millennials are round-the-clock eaters; 12 percent of their eating occasions are for breakfast, 16 percent are for morning snacks, 15 percent lunch, 17 percent afternoon snacks, 18 percent dinner, and 20 percent evening snacks (Hartman, 2013).
5. Snacking now accounts for just over half of all eating occasions. One in five people eat one snack per day; 41 percent have two, 24 percent have three, 13 have four, and 4 percent have five or more (Hartman, 2013).
6. Consumers are most interested in savory flavors, including spicy, smoky, and tangy flavors; sour and bitter flavors are also drawing increased interest from consumers (Technomic 2013).
7. For the first time, a majority of consumers say they prefer hot or spicy sauces, dips, and condiments and bolder flavors. Chile sauce, cayenne, Sriracha, and habanero and ancho peppers are delivering the “new” heat (Technomic, 2013).
8. Specialty cheeses account for more than two-thirds of deli cheese sales. Gouda, Brie, bleu, and goat cheese are increasingly strong sellers as are Mediterranean and Hispanic cheeses. More U.S. cheesemakers and retailers are embracing affinage, the art of aging cheeses (IDDBA, 2014).
9. More than half of adults buy specialty chocolate, oils, and cheese (Tanner, 2013).
10. The percentage of all meals eaten and prepared in the home in 2013 was exactly the same as in 2012—73 percent, up from 70 percent five years ago (NPD, 2013).
11. Half of adults bought prepared foods at a convenience store in 2013. Hot dogs, followed by deli sandwiches, breakfast sandwiches, pizza, and other breakfast foods were the popular items (CS News, 2013).
12. Forty percent of specialty food consumers bought food online (Tanner, 2013).
13. About one-third adults are devoted breakfast-eaters who never pass it up (Technomic, 2013).
Read the entire trend article from Food Technology article here