Maker Of Candy Crush Saga App Trademarks The Word ‘Candy’
(KCBS) – The maker of Candy Crush Saga, one of the most popular apps across Facebook and on mobile devices, has obtained a trademark from the European Union for the word “Candy.”
British game maker King is still awaiting word on a similar trademark request in the U.S. Candy Crush is a wildly-popular and addictive puzzle-game app, featuring little colored candies.
King is now sending cease and desist orders to other app makers that have that word in their titles. For example, All Candy Casino Slots was forced to change to All Sweets Casino Slots.
The trademark ruling could spell trouble for developers who have or plan to release a game that includes the word ‘candy,’ and some smaller, independent developers are concerned that other common words could soon be next on the trademark list.