Larry Magid: Facebook’s New iPhone App: Paper

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A view of and Apple iPhone displaying the Facebook app's splash screen May 10, 2012 in Washington, DC. Social-networking giant Facebook will go public on the NASDAQ May 18 with its initial public offering, trading under the symbol FB, in an effort to raise $10.6 billion. (Brenden Smialowski/AFP/GettyImages)

A view of and Apple iPhone displaying the Facebook app’s splash screen. (Brenden Smialowski/AFP/GettyImages)

LarryMagid01-228 Larry Magid
Larry Magid is a technology journalist and an Internet safe...
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SAN FRANCISCO (KCBS) — Facebook is introducing a new app for the iPhone called Paper, which is expected to be very mobile friendly in hopes of keeping users enamored with their site.

What it does, is it presents your personal news feed in a more graphically intensive way. With pictures at the forefront and tiles on the screen, it’s a really pretty interface, which should be perfect for a smartphone.

They are rolling out the app first on the iPhone and I presume they’ll do the same for Android if it works out. It’s very much like Flipboard, a popular app that curates users’ favorite stories into a magazine. With that app you can pull information from legitimate news sources, but also from your Twitter and Facebook feeds. I don’t think there’s anything particularly unique about that.

That’s one of the things I’d worry about if I were Facebook. The last time they tried to clone something, was their Poke app which mimicked Snapchat and it didn’t do very well.

Facebook is doing this to get people on the mobile platform because that’s really the future for them. More and more, we’re seeing an emphasis on pictures over text.

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