SAN FRANCISCO (CBS SF) – In the age of iTunes, Spotify, Rdio and Pandora, why would anyone listen to FM radio when they can call up any song they want with the flick of a few fingers?
A short BBC Newsnight piece explores the answers to this question, and they do so by taking a look at San Francisco’s own radio stations, 99.7 [NOW!] and KCBS News Radio.
You might be surprised to learn that 90% of adults listen to FM radio every week, even in the age of internet. One reason is the connection listeners get with real people between news segments or hit songs.
Disc jockey Letty B of 99.7 [NOW!] says, “We keep it local. We live here. I live here. I go through the same things. If there is an accident on the way to work that people are stuck in, they are gonna know what I’m talking about … It helps that I can relate and that I live the life they are living.”