SAN FRANCISCO (KCBS)— Roku is getting into an Internet video-streaming stick fight with Google’s Chromecast with a new device they announced on Tuesday.
Like the similarly shaped Chromecast, Roku’s thumb-sized device plugs into the HDMI port of a television and feeds Internet video through a Wi-Fi connection.
It sells for $50 compared with $35 for the Chromecast. The low price and Google brand cachet have made Chromecast popular since its release last summer.
Google hasn’t divulged Chromecast sales, but it’s the second-most popular electronics item on Amazon.com.