As the Bay Area economy continues to be robust, so does demand for business professionals and skilled labor. Because the competition for executive positions is stronger than ever, it helps to consult with an industry professional for advice on obtaining positions that are not only well compensated but also personally rewarding. Teri Hockett, founder and CEO of What’s For Work?, an award-winning East Bay career management business for women, took a few moments to share her thoughts on her industry and the Bay Area job market.

(Photo Courtesy of Teri Hockett)

(Photo Courtesy of Teri Hockett)

What is your job title and educational background?

“Teri Hockett, founder and CEO of What’s For Work? I have a B.S. in Ornamental Horticulture from California Polytechnic State University in San Luis Obispo. Following my formal education, I’ve been involved with various profit and nonprofit organizations. I have a passion for helping women in the area of career management, and have spent many years in the marketplace and outside to understand the challenges women are facing today; which led to the creation of What’s For Work? Today, I’m responsible for the overall direction and strategy of the company, including active participation in my field as a thought leader and speaker.”

Do you expect to see added growth in your field in the upcoming years?

“Definitely, with record unemployment and technology advancing at an unprecedented rate, more people than ever will need access to career management and job searching services. In particular, services that are not a “one size fits all” will be needed. I specialize in helping women who opted out of the workforce and did not get the memo about leaning in; they have what I call Employed By Life skills. In my field, success is achieved when candidates assess and convey how they uniquely understand and present a solution to their ideal company’s issue/problem.”

What career advice can you offer to people interested in entering a business career?

“Stay current! This goes for any field actually. With technology constantly evolving, you will be outdated if you don’t continually strive to learn.”

Randy Yagi is a freelance writer covering all things San Francisco. In 2012, he was awarded a Media Fellowship from Stanford University. His work can be found on


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