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Bay Area Startup Writes ‘Breakup Letter’ To Facebook After Timeline Changes

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SAN BRUNO (CBS SF) – A San Bruno-based food delivery service say it’s letting go if its Facebook account after the latest round of changes to the timeline feature.

In a sarcastic blog post on the company website, Eat24 says they now feel mistreated by the social media giant.

“We’d love to say “It’s not you, it’s us” but it’s totally you. Not to be rude, but you aren’t the smart, funny social network we fell in love with several years back. You’ve changed. A lot.”

The company says their research indicates that the latest version of the company algorithm is hiding much of the company’s content from the average person’s news feed and asking the company to pay for better exposure.

“If that’s true, that means your algorithm is saying most of our friends don’t care about sushi porn, that they aren’t interested in hearing our deepest thoughts about pizza toppings. Are you listening to yourself? Do you know how ridiculous that sounds?” asks the blogger.

The author says the company can “no longer trust” the social media giant and complains that – when the company did spring for promoted posts – they got new likes from people who don’t live anywhere near their service areas. The company says is services 1,000+ cities.

“Even though we love our new international friends, we’d prefer not to piss them off by showing them a photo of a delicious calzone that they can’t even order. Why did you think we wanted friends we can’t actually feed?”

Tech industry insiders have leveled similar accusations about algorithm shifts that force companies and organizations to pay for using the service as a promotional tool.

Separately,  Facebook streamlined the look of the Timeline feature earlier this month.

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