Larry Magid: Amazon Teams With Twitter To Make Those Impulse Buys Even Easier

SAN FRANCISCO (KCBS)— Amazon is linking up with Twitter to make online shopping even easier with a new service that may prey upon your impulsive purchasing habits.

The idea, announced on Monday, lets Twitter users shop by replying to a tweet with an Amazon product link. By using the hashtag, #AmazonCart, the item is then added to your Amazon shopping cart.

Apparently there’s no money going back and forth, but it is another example of one of the many ways that Twitter is getting into commercialism.

Amazon Teams With Twitter To Make Those Impulse Buys Easier

KCBS Radio

One of the big mysteries when the micro-blogging site first started was how they would monetize their company and this is a clear step in that direction.

Amazon is already incredibly convenient so this might be considered a gimmick by many, but it does add another dimension to online shopping.

The idea of instantly converting interest in a product into a purchase is a very good thing for the advertiser. The web is all about how to turn those impulsive clicks into actual purchases. This could lead to future partnerships with Twitter and auto companies and other types of products.

More from Larry Magid
Comments

One Comment

Leave a Reply

Fill in your details below or click an icon to log in:

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More From CBS San Francisco

Get The New CBS SF Bay Area Local App
Got Our Weather App?

Listen Live