SAN FRANCISCO (KCBS)— Yahoo! appears to be getting ready to launch a new video service that aims to challenge YouTube by tapping into their viewers.
Ad Age is reporting that the Sunnyvale-based company is in talks with video producers ahead of the launch, which is planned for this summer. YouTube, owned by Google, is a behemoth. Is it even possible for the much older company to stand a chance?
You can challenge it, but you can’t unseat it. I think this might be another example of a Yahoo! initiative that doesn’t go as far as it wants to go. I can understand why they’d want to do this, considering YouTube is a very profitable venture by having the ability to embed ads in other people’s videos.