kpix-7-2013-masthead kcbs 7-2013-masthead

Local

Burger King Unveils ‘Proud Whopper’ Campaign During LGBT Pride Weekend In San Francisco

View Comments
Elizabeth Cook, KPIX 5 Anchor Elizabeth Cook
Elizabeth Cook is co-anchor for KPIX 5 News at 5, 6, 10 (KBCW) a...
Read More

Get Breaking News First

Receive News, Politics, and Entertainment Headlines Each Morning.
Sign Up

SAN FRANCISCO (CBS SF) — Burger fans are racing to grab ‘proud’ burgers from a chain in San Francisco whose ad campaign is going viral.

A Burger King in San Francisco began selling ‘Proud Whoppers’ over the weekend during the LGBT Pride celebration. The gay pride themed burger comes in a rainbow colored wrapper, and a matching crown.

“It’s a smart thing to do. San Francisco is a very diverse community,” ‘Proud Burger’ fan Youri Litvine said.

Others saw it as a public relations move.

“Personally, I find this to be corporate pandering to a group of people that they never cared about before,” Tom Urani said. He bought a burger to get the crown.

The campaign is set to end Thursday.

 

View Comments
blog comments powered by Disqus
Follow

Get every new post delivered to your Inbox.

Join 53,829 other followers