Burger King Unveils ‘Proud Whopper’ Campaign During LGBT Pride Weekend In San Francisco

SAN FRANCISCO (CBS SF) — Burger fans are racing to grab ‘proud’ burgers from a chain in San Francisco whose ad campaign is going viral.

A Burger King in San Francisco began selling ‘Proud Whoppers’ over the weekend during the LGBT Pride celebration. The gay pride themed burger comes in a rainbow colored wrapper, and a matching crown.

“It’s a smart thing to do. San Francisco is a very diverse community,” ‘Proud Burger’ fan Youri Litvine said.

Others saw it as a public relations move.

“Personally, I find this to be corporate pandering to a group of people that they never cared about before,” Tom Urani said. He bought a burger to get the crown.

The campaign is set to end Thursday.


More from Elizabeth Cook

Leave a Reply

Fill in your details below or click an icon to log in:

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More From CBS San Francisco

Get The New CBS SF Bay Area Local App
Got Our Weather App?

Listen Live