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Burger King Unveils ‘Proud Whopper’ Campaign During LGBT Pride Weekend In San Francisco

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Elizabeth Cook, KPIX 5 Anchor Elizabeth Cook
Elizabeth Cook is co-anchor for KPIX 5 News at 5, 6, 10 (KBCW) a...
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SAN FRANCISCO (CBS SF) — Burger fans are racing to grab ‘proud’ burgers from a chain in San Francisco whose ad campaign is going viral.

A Burger King in San Francisco began selling ‘Proud Whoppers’ over the weekend during the LGBT Pride celebration. The gay pride themed burger comes in a rainbow colored wrapper, and a matching crown.

“It’s a smart thing to do. San Francisco is a very diverse community,” ‘Proud Burger’ fan Youri Litvine said.

Others saw it as a public relations move.

“Personally, I find this to be corporate pandering to a group of people that they never cared about before,” Tom Urani said. He bought a burger to get the crown.

The campaign is set to end Thursday.

 

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