Microsoft Apologizes For Go-Go Dancers At San Francisco Game Developers Party

SAN FRANCISCO (CBS/AP) — Microsoft says it was “unequivocally wrong” for hosting a party with scantily dressed female dancers during a video game developers’ conference.

The party sparked a firestorm of criticism this week, in an industry that’s been struggling to overcome longstanding complaints that it has objectified women and made them feel unwelcome as players and game-builders. In response, the head of Microsoft’s Xbox division issued a statement saying the after-hours entertainment “represented Xbox and Microsoft in a way that was absolutely not consistent or aligned to our values.”

An Xbox spokeswoman declined to answer questions about the dancers, who wore abbreviated school-girl outfits as they reportedly greeted party-goers and danced on platforms. The party was held Thursday night during the annual Game Developers Conference in San Francisco.

Several people who attended the after-hours party complained on social media that they were offended and disappointed at seeing the go-go dancers. Some also noted the irony that, just hours earlier, Microsoft had sponsored a “Women in Gaming” luncheon to promote diversity in the industry.

In a statement, Xbox chief Phil Spencer acknowledged the event “disappointed many people” and pledged to “do better in the future.”

Xbox also released an e-mail that Spencer sent to employees, which said the criticism was deserved. “I am personally committed to ensuring that diversity and inclusion is central to our everyday business,” he added.

Microsoft Party Dancers

A Microsoft party photo posted to Twitter by user: @Spamoir

One woman attending the conference remained untroubled after being told of the controversy.

“I think it’s probably been misconstrued,” Gemma Jessop told KPIX 5. “I don’t think [Microsoft] would have intended to insult anyone with having dancers there as women — there’s not many women versus men in the [gaming] industry — but I don’t think Microsoft would’ve expected to insult anyone with that,” she said.

TM and © Copyright 2016 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2016 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report

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