SAN FRANCISCO (KPIX 5) – A Trump boycott targeting the Republican presidential nominee’s daughter Ivanka is gaining steam.
Shannon Coulter of San Francisco said the Trump tapes were the last straw. Shortly after Donald Trump was heard talking about sexually assaulting women, the digital strategist launched the boycott of Ivanka Trump’s clothing line on Twitter.
The boycott goes by the hashtag #GrabYourWallet, a riff on Trump’s crude words.
“We know how strong we are as consumers. We buy a lot of products from these stores. We buy a lot of clothing accessories, shoes, bags, you name it. And many of us are ready to flex that consumer power,” Coulter told KPIX 5.
Coulter is circulating this list of stores that sell Ivanka’s line including Nordstrom, Amazon, Lord and Taylor, and asking them to stop selling it.
“It’s really taking off now,” Coulter said.
So far, celebrities including Don Cheadle and journalists including Joy Reid have tweeted about the campaign.
“I think it can be an effective boycott,” said Bob Dorfman, creative director at Baker Street Advertising.
Dorfman said social media will only fuel the boycott.
“With the power of the internet, it spreads faster and tends to have more effect,” he said.
Bay Area writer Gillian Bagwell recently joined the boycott.
“Ivanka Trump deserves to go down in flames and sink with the wreckage of her father’s campaign,” Bagwell said.
So far, none of the stores have dropped Ivanka’s clothing line.
Ivanka has only spoken briefly about the comments. Her critics said that is not enough, and because she’s been such a proponent of her father’s campaign, her business is fair game.
“If she hadn’t made herself such a public and passionate part of Donald Trump’s campaign, I don’t think the boycott ever would’ve happened,” Coulter said.