Location based ads are popping up in dashboards across the country, and location is just the beginning of the trend. Advertisers are targeting consumers by their vehicle type, the music they listen to, and anything else they may do with their dash.
Daily deal sites like Groupon and Living Social are popping up all over the place and offering deals that many consumers have trouble resisting. To avoid missing out on expiring deals, some buyers are handing over their coupons to a resale website.
In a first for a wireless carrier, AT&T Inc. said Monday that it will use its phones’ location-sensing ability to target text ads with coupons and other offers to participating subscribers in New York, Los Angeles, Chicago and San Francisco.
Google Inc. may be close to buying online discount service Groupon in a deal worth as much as $6 billion in what would be the search company’s largest acquisition ever, according to published reports.