Kit Yarrow

How To Maximize Your Holiday Gift Giving By Shopping SmartKCBS In Depth spoke with consumer psychologist Kit Yarrow about the dynamic between merchants and shoppers this holiday buying season and she gives some tips to keep shoppers from being their own worst enemies while hunting for the perfect gift.
Starbucks Looks To Expand Its Consumer Base With New Guinness-Flavored LattéStarbucks is looking to expand its consumer base with new Guinness-flavored Latté. KCBS’ Margie Shafer interviews consumer psychologist Kit Yarrow and finds out why San Francisco is never chosen as a test market.
Long Lines Expected At Retailers MondayMany shoppers will be looking for deep after-Christmas discounts, returning gifts and using gift cards they received.
Dismal Earnings Report Expected From Los Gatos-Based Netflix Netflix has learned some hard lessons about customer service and safisfaction as the Los Gatos-based company prepares to release some dismal 3rd quarter earnings.
Valentines For Pets On The RiseHave you thought about what you're getting your dog for Valentine's Day this year? Sharing the love with our pets is becoming a big deal.