KCBS In Depth spoke with consumer psychologist Kit Yarrow about the dynamic between merchants and shoppers this holiday buying season and she gives some tips to keep shoppers from being their own worst enemies while hunting for the perfect gift.
Starbucks is looking to expand its consumer base with new Guinness-flavored Latté. KCBS’ Margie Shafer interviews consumer psychologist Kit Yarrow and finds out why San Francisco is never chosen as a test market.
Many shoppers will be looking for deep after-Christmas discounts, returning gifts and using gift cards they received.
Netflix has learned some hard lessons about customer service and safisfaction as the Los Gatos-based company prepares to release some dismal 3rd quarter earnings.
Have you thought about what you’re getting your dog for Valentine’s Day this year? Sharing the love with our pets is becoming a big deal.