Kit Yarrow

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How To Maximize Your Holiday Gift Giving By Shopping Smart

KCBS In Depth spoke with consumer psychologist Kit Yarrow about the dynamic between merchants and shoppers this holiday buying season and she gives some tips to keep shoppers from being their own worst enemies while hunting for the perfect gift.

12/08/2014

(Paul J. Richards/AFP/Getty Images)

Starbucks Looks To Expand Its Consumer Base With New Guinness-Flavored Latté

Starbucks is looking to expand its consumer base with new Guinness-flavored Latté. KCBS’ Margie Shafer interviews consumer psychologist Kit Yarrow and finds out why San Francisco is never chosen as a test market.

09/22/2014

Photo Credit: Yana Paskova/Getty Images

Long Lines Expected At Retailers Monday

Many shoppers will be looking for deep after-Christmas discounts, returning gifts and using gift cards they received.

12/26/2011

Dismal Earnings Report Expected From Los Gatos-Based Netflix

Netflix has learned some hard lessons about customer service and safisfaction as the Los Gatos-based company prepares to release some dismal 3rd quarter earnings.

10/22/2011

dog_valentine

Valentines For Pets On The Rise

Have you thought about what you’re getting your dog for Valentine’s Day this year? Sharing the love with our pets is becoming a big deal.

CONNECT WITH KCBS–02/12/2011

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