SAN FRANCISCO (KCBS) – Green teens have taken aim at retailer Abercrombie & Fitch over a perfume, and company practices that they say “stink.”

Teens from San Rafael-based “Teens Turning Green” campaign marched outside Abercrombie & Fitch’s Westfield Mall location in downtown San Francisco, upset about the chain’s signature fragrance “Fierce.”

“Abercrombie circulates their perfume through their store constantly, as well as manually through spray bottles, without any regard to what kind of effects it could be having on their customers’ or employees’ health,” said Emily Packer. “Even if you’re just walking by, they have two outdoor sprayers, so everyone is really affected by it.

The teens created posters that mocked Abercrombie & Fitch’s racy ads.

“We had the guys without shirts on, and it was all in black and white, but we had gas masks on, to symbolize that the air is unsafe,” said Packer.

There were also protests in New York, and Dallas.

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Comments (14)


  2. asmith says:

    It’s no joke. There are a lot of people who get migraines from scents. I can’t shop at Abercrombie because the smell is so strong.

  3. Steve H says:

    Yeah, the same people who scream if they pass a cigarette smoker on an open beach are just fine with enough perfume in the air to knock the birds off the wires.

  4. lame teens says:

    No wonder you can smell Abercombie a few miles away before reaching the store. Seriously, it does stink and is a little to strong to be spraying the perfume throughout the store. I don’t go because the smell is quite overwhelming. On the other hand, it is their store so who are these good-for-nothing teens complaining about?? If they do’t like it then DON’T GO IN THE STORE.

  5. Janice Beever says:

    @Sonia — Guess you are clueless about how many people are not only ALLERGIC to chemicals & perfumes, but our immune systems are constantly bombarded with chemicals and other man-made substances. Our livers can only filter out so many toxins before they become dysfunctional. You cannot live without a healthy, functioning liver!

    Kudos to asmith & Steve H. — I get migraines too…I also hate it when smokers congregate along the narrow sidewalks at strip malls, esp. outside of restaurants where we have to hold our breath to get thru their wall of SMOKE!

  6. Steph C says:

    Do these teen seriously have nothing better to do? I wonder how they feel about the Yankee Candle Co. The scent of the candles lingers outside before you go in too…GET A LIFE!!!

    1. Alex says:

      Apparently you don’t since you are commenting on this. When was the last time you got of the couch to protest and change something.
      I say YOU GET A LIFE!

  7. K Mitchell says:

    Kudos to those teens who are standing up against being assaulted by unwanted stink. Don’t these companies understand that there are lots of people who can’t stand the pungent smells which in turn cause severe headaches. Nearly as bad as the perfume samples in People Magazine

  8. J.M. says:

    I do appreciate that fact that these young people are organizing such protests HOWEVER, use that energy somewhere that would truly make a difference in our world. Please, they sound like intelligent minds but put the intelligence to truly good use. Start with homelessness and starvation in our own back yard. What about child abuse and neglect. What about the things that can actually save a life and protect the future of another? Perfume is not at that level and if you know the smell effects you negatively, be wise and stay away.

  9. Andrea says:

    They also spray it OUTSIDE the store, so I’ve had to alter the route I take to appointments that are near their store at the Westfield mall. It gives me a headache. The area of spray is also quite close to where people come out of the BART station, so it affects a lot of people who have no interest in getting stink-bombed.

  10. wolfmom says:

    Some of the chemicals used to make perfume and other fragrances cause spikes in blood pressure. Perhaps Abercrombie & Fitch are trying to set a world record for causing the most aneurysms to rupture.

  11. Alex says:

    The perfume is bad and way too strong in the store. I don’t care what they do in their store though, since I don’t shop at Abercrombie & Fitch anyway. Ever! Their clothing is made of poor quality material, the perfume smells cheep and the employees are usually rude and too cool to deal with a customer.
    So I feel offended when I smell it from around the corner. I do not want to smell like that stuff just because I walked by their store. Outside sprayers should go.

    Big shout out to the teens for protesting and making their voices heard.