SAN FRANCISCO (AP) — San Francisco officials are objecting to cigarette ads featuring the city’s iconic Haight neighborhood.

City Attorney Dennis Herrera and Public Health Director Mitch Katz sent a letter this week to R.J. Reynolds calling on the company to cancel the “Break Free Adventure” marketing campaign for Camel cigarettes.

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They say the ads are illegally targeting children by including cities such as San Francisco that are associated with “independent music, trendiness, rebellion and freedom.”

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The Haight district is featured in one ad. Las Vegas and Austin, Texas are among the other cities in the campaign.

David Howard, a spokesman for R.J. Reynolds, told the San Francisco Chronicle he could not comment on Herrera and Katz’s letter. But he said the campaign is focused on adults.

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