SAN FRANCISCO (KCBS) – A new report by J.D. Power and Associates has found that car buyers are looking for a little something extra when purchasing a new vehicle.

CNET Editor-at-Large Brian Cooley said that many of those extras are of the high-tech variety, including LED headlights, voice activation, head-up displays and wireless connectivity.

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CNET Editor-at-Large Brian Cooley:

But while consumer sentiment is growing to bring more of the technologies in their house to their car, that is increasing the divide between carmakers and legislators, regulators and law enforcement officials, who are looking to put an end to distracted driving.

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Cooley said that one thing that is on the horizon is cars that drive themselves, which many consumers are already interested in, if the price is right for them.

You can hear Brian Cooley’s Tech Watch report Tuesdays and Thursdays at 1:50 P.M. on KCBS All News 740AM and 106.9FM.

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