SAN FRANCISCO (CBS/AP) – Google has snapped up the digital photo editing service Snapseed as part of its effort to compete against Facebook’s online social network.
Snapseed is the centerpiece of Google’s acquisition of Nik Software, which developed the service’s photo-editing technology.READ MORE: Derek Chauvin Trial: San Francisco DA Boudin Says 'A Long Way To Go' On Reform After Guilty Verdicts
The deal announced Monday gives Google a popular service that competes against Facebook’s Instagram, whose tools are widely used to display, touch up and share photos taken on smartphones and tablet computers.
Facebook bought Instagram for $715 million in a deal that closed last month.READ MORE: With Reservoir Levels Low, Mandatory Water Restrictions Loom For Marin Residents
Google Inc. didn’t disclose the terms of the Nik Software acquisition.
Snapseed could be used to increase usage of Google Plus, a social networking alternative to Facebook.
Nik Software says more than 9 million people use Snapseed’s application for the iPhone and iPad.MORE NEWS: COVID Vaccines: Santa Clara County Launches Outreach Teams To Aid Holdouts
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