MOUNTAIN VIEW (CBS/AP) -Internet search leader Google is taking another step beyond information retrieval into grocery delivery.
The new service, called Google Shopping Express, will initially provide same-day delivery of food and other products bought online by a small group of consumers in San Francisco and on the Peninsula.READ MORE: California Gold Rush Town Typifies Labor-Shortage Plight Vexing Businesses
If the pilot program goes well, Google Inc. says it will expand delivery service to other markets.
The delivery service announced Thursday is part of Google’s effort to increase people’s reliance on the Internet so it will have more opportunities to show online ads, which generate most of its revenue.READ MORE: UPDATE: News Crew Security Guard Shot in Oakland Dies From Injuries; Photo of Suspect Vehicle Released
Amazon.com Inc., eBay Inc. and a few other retailers already offer same-day delivery.
Besides local merchants, major retailers such as Target Inc. and Walgreen Co. are enlisting in Google’s delivery service.MORE NEWS: UPDATE: 2 Men Shot Outside South Bay High School Football Playoff Game
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