SAN FRANCISCO (CBS SF/AP) – Putting a new test to the adage that brevity is the soul of wit, Comedy Central is partnering with San Francisco-based Twitter for a comedy festival played out in 140 characters and 6-second videos.
The Viacom Inc.-owned network said Sunday that the festival with the hashtag “#ComedyFest” will debut April 29. Over five days, comedians will tweet jokes and post videos with the recently launched video app Vine, which limits footage to 6 seconds.READ MORE: 2 Killed in Separate Shootings Saturday in San Francisco Potrero Hill Neighborhood
The launch of the festival, which Comedy Central is expected to officially announce Monday, was first reported by The New York Times.READ MORE: Saturday Shooting in Sunnyvale Kills 1; Police Arrest Suspect
Kicking off the social media festival will be an event Monday at the Paley Center in Los Angeles featuring Rob Reiner, Judd Apatow and Mel Brooks. So far, Brooks is a Twitter holdout.MORE NEWS: Police Arrest Teen Suspect for Friday-Evening Homicide in SF Excelsior District
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