SANTA CRUZ (KPIX 5) — Longtime Bay Area television and radio personality Jerry Graham died on Monday, a day before his 79th birthday.

Graham was born with the name Gerald Granowsky in Indianapolis in 1934. He graduated from Indiana University, with a degree in radio and television production.

READ MORE: UPDATE All Clear Given After Gas Leak In San Francisco's Inner Richmond

Graham hosted the show “Pacific Currents” on KPIX 5 back in the 1970s. He was perhaps best known for hosting “Bay Area Backroads” on KRON-TV, which featured the area’s hidden gems.

With his wife Catherine, they also authored eight Bay Area travel guides. He was also a columnist for the Santa Cruz Sentinel newspaper.

READ MORE: UPDATE: PG&E Warns of Possible Rotating Outages as Bay Area Cooks Amid Heat Wave

Graham died of a heart attack at his home in Santa Cruz on Monday. He is survived by his wife and three children.

Memorial plans have not been announced.

MORE NEWS: Prompted By Drought Emergency, Morgan Hill Imposes Mandatory Water Restrictions

(Copyright 2013 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)