SAN FRANCISCO (KCBS) — One year after it started, a volunteer movement called “Giving Tuesday” was in full swing at the Jewish Community Center in San Francisco (JCCSF).

Volunteers were busy on the day dedicated to counter consumer culture that dominates the days after Thanksgiving by organizing donations to those who are less fortunate.

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“Giving Tuesday is a grassroots movement mainly utilizing social media and other forms of media to get the word out as a response to Cyber Monday and Black Friday, that this is a time of year where people should be giving back,” said JCCSF executive director, Barry Finestone.

Volunteers put together hygiene kits for the homeless, which will be handed out next week. Josie A.G. Shapiro with the JCCSF said even the pre-schoolers were in on the giving. They made cards for isolated seniors.

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This year’s Giving Tuesday donations will be matched.

“It’s a great way to leverage gift, because the not-for profit dollar is a holy dollar,” Finestone said. “If we can double that and get that out to more people, indeed we’re very happy to do that.”

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