SAN FRANCISCO (KPIX 5) — An influx of new people may permanently change the face of San Francisco’s Mission District. One city leader is looking at creating a cultural district to preserve the area’s Latino character.

City Hall is talking about setting up a special Latino district in part of the Mission. It would be similar to the city’s Japantown, which seems to have helped keep Japanese culture and local businesses alive. A similar attempt to preserve the predominantly African-American Fillmore District has not been as successful.

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The proposed “Calle 24” district would stretch along 24th Street from Mission Street to Potrero Avenue.

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“I think that preserving the cultural identity of a neighborhood is very important,” said Supervisor David Campos, who introduced the measure at a Board of Supervisors meeting on Tuesday.

If approved, the district could eventually help change zoning laws, give local business loans to make sure they survive and mandate more affordable housing.

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“We’re hoping that by doing this, the city acknowledges and recognizes there’s a lot of history there,” said neighborhood activist Erik Arguello.