SAN FRANCISCO (CBS SF) — A Bay Area start-up is offering a way to eliminate distracted driving while enabling access to technology.

A portable device called Navdy displays an image to a small glass screen with all the tools a driver might use, like texting, phone calls and GPS programming.

READ MORE: Rain Helps Wash Away Fears Of Another Devastating Wildfire For Santa Rosa Couple

With some special optical ticks, the driver’s eye sees the display out over the car’s hood.

The question remains whether this feature could create another distraction, even though it’s controlled by simple hand gestures.

READ MORE: UPDATE: Phish Fan Injured After Being Fallen On at SF Chase Center Concert Describes Brush with Death

“The image is actually focused out in the distance,” said Navdy CEO Doug Simpson. “So when you view information, your eyes stay focused on the road.”

Current law says all devices like GPS and smartphones should be in the driver’s direct line of sight.

MORE NEWS: SF Fire Crews Battle 2-Alarm House Fire In Nob Hill

The company has funding and hopes to start shipping early next year.