MOUNTAIN VIEW (KCBS)— Google launched YouTube Kids, their kid-friendly app, in February to much fanfare, but consumer and child advocacy groups are now filing a complaint against the app with the Federal Trade Commission. The claim says Google is illegally targeting kids with ads.

The app provides a variety of children’s programming from Sesame Street to Bob The Train. In between the videos are public service announcements and advertisements, some of which have upset consumer groups.

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Josh Golin, associate director for the Campaign for a Commercial Free Childhood, says there’s too little separation from content and advertising.

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“There are long-standing protections designed to protect kids from harmful commercialism, which calls for clear separation between ads and content. On this app, Google has absolutely obliterated those boundaries,” he said.

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10 consumer groups have filed a complaint with the FTC. A YouTube spokesperson said the company consulted with numerous privacy and child advocacy groups in developing the Kids app.