SANTA ROSA (AP) — Dick Maugg, known for his role in 1980s advertisements for Bartles & Jaymes brand wine coolers, has died at the age of 83.

His wife Barbara Maugg tells the Santa Rosa Press Democrat newspaper in Northern California that he died of cancer on July 28. A formal announcement of his death was delayed by a cancer recurrence in the couple’s daughter, Karen Coset, also of Santa Rosa, around the same time. She died October 4th.

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Maugg was best known for his role as silent sidekick Ed Jaymes to Frank Bartles in a series of industry-acclaimed advertisements known for their homey style.

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Outside of his brief stint in acting, he spent his career as a building contractor and developer, living with his wife in Santa Rosa.

Maugg leaves his wife, three surviving daughters and several grandchildren.

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