SAN FRANCISCO (CBS SF) — For the first time ever, a boy has been cast in a Barbie commercial.

The ad features a cute blond boy sporting a Mohawk, playing with a Moschino Barbie doll with a group of girls.

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“Moschino Barbie is so fierce!” he says, before putting a bejeweled purse on his doll’s shoulder.

“It’s for you Moschino Barbie,” he says, and ends the ad with a wink while the camera lingers on his bright-eyed face in a close-up shot.

The ad is apt to fuel the fight for gender neutrality when it comes to toys and toy shopping.

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Recently, Target was one of the first big retailer to make its toy departments gender neutral. Toys are now organized by category, not according to boys or girls.

Harrods in Britain has made similar changes.

Moschino Barbie! debuted last week in limited edition, priced at about $150. According to Vogue the 700 dolls sold out in less than an hour after they went on sale. writer, producer Jan Mabry is also executive producer and host of The Bronze Report. She lives in Northern California. Follow her on Twitter @janmabr.

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