SAN FRANCISCO (KPIX) — Super Bowl 50 will be a huge event and fifty select local merchants will be in on the action. It’s all a part of the “Super Fan Chase,” a promotional idea which follows the format of the CBS reality competition, “The Amazing Race.”

“It’s very much like ‘The Amazing Race,’ except that it’s a sports theme — fifty destinations across four days is the goal,” said Bridgett Coates, the Super Fan Chase director.

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“They (contestants) have to strategize on how to do that. Obviously, with it being such a big sporting event, it can get crazy but there are some smart ways to [win] and you just gotta figure it out and be that winner,” she added.

Super Fan Chase Passport

A passport for contestants participating in the ‘Super Fan Chase’ leading up to Super Bowl 50. (CBS)

Two-member teams with Super Fan Chase passports will navigate obstacles (some alive) at fifty different Bay Area venues over four days in February leading up to the Sunday kickoff.

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Winners will receive a “VIP viewing experience” of the game, according to Coates.

“They’ll live like kings and queens — ultimately,” Coates told KPIX 5’s Vern Glenn.

Super Fan Chase, billed as the ultimate scavenger hunt, will begin at 8 a.m., Feb. 3 at UC Berkeley’s Memorial Stadium and continue across fifty different locations around the Bay Area, concluding on Feb. 6.

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