KCBS_740 SAN FRANCISCO (KCBS/CBS NEWS) — Dyson, the one-time vacuum company that continues to expand its range of electronics, is looking to take on bad hair days across the globe.

Sir James Dyson has been making use of the air around us for more than three decades, and on Wednesday, the company that bears his name launched the Supersonic hair dryer. It’s an invention, he says, that’s designed to revolutionize your routine.

It’s been 30 years since Dyson first introduced the bag-less vacuum and built an empire out of air, reports CBS News correspondent Anthony Mason. There are bladeless fans, hand dryers, heaters, humidifiers and purifiers.

Now, Dyson hopes his latest invention will blow you away.

“The first thing you notice is very light and very slim and very nicely balanced,” Dyson said. “The second thing you’ll notice when you when you switch it on, and I’ve just switched it on, is that it’s very quiet, so I can carry on talking to you while I’m doing my hair.”

Read the full story on CBS News.