MENLO PARK (CBS SF) — Under accusations that it helped spread misinformation, WhatsApp is limiting the number of times users can forward messages to five.

The Menlo Park-based company boasts some 1.5 billion users worldwide. People rely on the app to text and make international calls for free.

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The 5-time limit was first imposed last July in India where incendiary rumors were shared so widely on the messaging app, they sparked mob violence and killings.

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“WhatsApp carefully evaluated this test and listened to user feedback over a six-month period. The forward limit significantly reduced forwarded messages around the world,” a WhatsApp spokesman said in a statement. “We’ll continue to listen to user feedback about their experience, and over time, look for new ways of addressing viral content.”

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Before the new limits, users could forward messages 20 times.