ASPEN (CBS News) — Facebook CEO Mark Zuckerberg on Wednesday said the social network is evaluating how it should handle “deepfake” videos created with artificial intelligence and high-tech tools to yield false but realistic clips.

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In an interview at the Aspen Ideas Festival in Colorado, Zuckerberg said it might make sense to treat such videos differently from other misinformation such as false news.

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Facebook has long held that it shouldn’t decide what is and isn’t true, leaving such calls instead to outside fact-checkers. But Zuckerberg said it’s worth asking whether deepfakes are a “completely different category” from regular false statements. He said developing a policy about these videos is “really important” as AI technology grows more sophisticated.

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