WASHINGTON, D.C. (CBS News) — Goya, which claims to be the largest Hispanic-owned food company in the U.S., is facing a backlash after CEO Robert Unanue praised Donald Trump during a Thursday event at the White House.

“We’re all truly blessed at the same time to have a leader like President Trump, who is a builder,” Unanue said.

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Unanue, who is of Spanish descent, was one of a handful of Hispanic supporters on hand as the president signed an expansion of the “Hispanic Prosperity Initiative.” The executive order is meant to “improve access by Hispanic Americans to educational and economic opportunities,” according to a White House press release.

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Calls to #BoycottGoya quickly spread on social media, with hashtags including #Goyaway also trending. Former Housing and Urban Development Secretary Julian Castro tweeted his disapproval of the company, urging consumers to “think twice before buying their products.”

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