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The CBS Local Media stations in the Bay Area: CBS 5, The CW 44 Cable 12, KCBS All News Radio, 997 Now, Alice @97.3, Live 105 and cbsSF.com are taking action to raise funds for the American Red Cross relief effort in the aftermath of Hurricane Sandy on the east coast.

On-air personalities and employees from the stations, local officials and celebrities and the American Red Cross will staff a phone bank on Thursday, November 8th from 6 a.m. to 7 p.m. to take pledges for the American Red Cross Hurricane Sandy Relief Fund. In addition, CBS 5 Eyewitness News and KCBS All News 740 & FM 106.9 will have live reports throughout their newscasts.

To contribute, listeners and viewers will be able to call 1-888-5-HELPS-U (1-888-543-5778) on Thursday or donate $10 to the cause by texting REDCROSS to 90999. You can also make an online contribution by clicking here.

Here are some of the local officials and celebrities scheduled to appear:

• San Francisco Mayor Ed Lee, Oakland Mayor Jean Quan, and San Jose Vice Mayor Nguyen
• Randy Hahn – voice of the San Jose Sharks
• Al Attles and select Warrior Girls from the Golden State Warriors
• The San Francisco 49ers Gold Rush Cheerleaders
• Jason Hernandez of the San Jose Earthquakes
• Musician Martin Luther

Leading the effort from CBS 5 and The CW 44 Cable 12 will be Roberta Gonzales, Frank Mallicoat, Michelle Griego, Lawrence Karnow, Allen Martin, Elizabeth Cook, Dana King, Ken Bastida, Dennis O’Donnell, Paul Deanno and Liam Mayclem

Leading the effort from CBS Radio are Stan Bunger, Susan Leigh Taylor, Rebecca Corral, Melissa Culross, Jeff Bell, Patti Reising, Sarah and Vinnie, Marcus D., Katie, Megan & Menace, Miles The DJ, No Name, Fernando & Greg, Letty B and St. John.

TOGETHER WE CAN MAKE A DIFFERENCE: Every dollar raised in this effort will have a direct benefit to aiding victims struggling in the aftermath of Hurricane Sandy.