Levi Strauss & Co. Prepares For 2nd IPO; Set To Start Trading At $17/ShareLevi Strauss & Co., which gave America its first pair of blue jeans, is going public for the second time on Thursday.
Denim Named Official Fabric Of CaliforniaGovernor Jerry Brown just signed a bill naming denim the official fabric of California.
Santa Cruz Gap Store Draws Complaints Over Black Jeans Hung From 'Nooses'A Santa Cruz Gap store has altered a merchandise display showing jeans hung from ropes similar to nooses following a number of complaints.
Is Denim On The Decline? Jean Makers See Sharp Drop In SalesThis year, the time-honored tradition of back to school shopping is less likely to include one traditional back to school staple, denim jeans.
Best Discount Designer Shops In San FranciscoWant to wear some of the most coveted fashion items from top designers at cheaper prices? Here's the insider scoop.
ConsumerWatch: Retailers Roll Out New Dressing Room FeaturesCustomers at San Francisco’s Industrie Denim store no longer have to ask anyone “Do these jeans make my butt look big?” They can now see for themselves with the store’s Booty Cam.
Levi's Introduces 'Waterless' Denim