123-Year-Old Levis Jeans Could Fetch Big Money At AuctionA Maine auction house is putting up for bid a bona fide pair of Levi's blue jeans bought in 1893.
Denim Named Official Fabric Of CaliforniaGovernor Jerry Brown just signed a bill naming denim the official fabric of California.
Study: Skinny Jeans Cause Nerve, Muscle Damage, Other Health RisksThose skinny jeans in your closet might make you feel fashion forward, but doctors warn they could turn you into a fashion victim.
Google Enters The Yarn Business To Create Interactive Clothing With Levi'sGoogle and Levi's are working together to create touch-sensitive clothing that makes the Apple Watch look like a clunky contraption of the past.
Green Jeans? UC Berkeley Researchers Working On Environmentally-Friendly Indigo DyeNot far from where jeans were first made, researchers at the University of California at Berkeley are reportedly working on dyes that make their familiar blue hue friendlier to the environment.
Don't Get Bent Out Of Shape; New Jeans Have Supersized Pockets For Supersized SmartphonesCongratulations. You’re the owner of a shiny brand new super-sized Smartphone, with every app, every bell, every whistle you could possibly imagine. There’s just one problem. Where do you carry it?
Old Navy Explains Why Women Pay More For Plus-Size ClothingOld Navy found itself in a quandary when a customer named Renee Posey went to its website and noticed that plus-sized women's jeans cost $12 to $15 more.
Santa Cruz Gap Store Draws Complaints Over Black Jeans Hung From 'Nooses'A Santa Cruz Gap store has altered a merchandise display showing jeans hung from ropes similar to nooses following a number of complaints.
Is Denim On The Decline? Jean Makers See Sharp Drop In SalesThis year, the time-honored tradition of back to school shopping is less likely to include one traditional back to school staple, denim jeans.
$5K In Jeans Stolen From Livermore Store, May Be Tied To Theft RingAs many as 10 suspects rushed a Livermore outlet store and stole thousands of dollars worth of designer jeans Thursday afternoon, a Livermore police officer said.
Levi’s To Eliminate Hazardous Chemicals After Greenpeace ProtestSan Francisco-based Levi Strauss & Co. has committed to eliminating hazardous chemicals in the manufacturing of its products by 2020 following a Greenpeace-organized protest at its headquarters Wednesday morning.