Finding unique, well-fitting swimwear can prove a daunting task for even the most avid of shopper. Everyone from the passionate surfer to the sunbathing beauty likes to feel confident and comfortable in a swimsuit. They city is home to a variety of shops that can help make the swimsuit shopping process more enjoyable. For those looking to avoid browsing through the same old run-of-the-mill suits, here is a list of five of the best places to shop for swimsuits in San Francisco.
Zoe Bikini
3386 18th St.
San Francisco, CA 94110
(415) 250-1377

Despite what the name implies, Zoe Bikini offers all types of swimwear from stringy bikinis to fuller-coverage tankini suits. Owner and designer Zoe specializes in custom-order bikinis and also stocks a vast array of her own designs of separates, ranging from triangle tops to boy shorts. In-store items can be tailored in a variety of ways to adjust fit, trimmings and padding. Pieces run about $75 each, and are locally manufactured.

Aqua Surf Shop
3847 Judah St.
San Francisco, CA 94122
(415) 242-9283

Recently relocated from a Sloat Street storefront, Aqua Surf Shop is now housed on Judah Street just a few blocks from the water. The shop specializes in all manners of surf gear from wax and boards to wetsuits and swimwear.  Aqua Surf Shop’s chill vibe makes for a relaxing shopping experience for everyone from the avid surfer to the casual beach bunny. Aqua also carries a selection of used and rental surf boards.

3440 Sacramento St.
San Francisco, CA 94118
(415) 474-9200

Located in the Presidio Heights, Waterlilies is an upscale swimwear boutique and the best spot for those looking for high-quality items. The store carries a selection of designer one- and two-piece suits, as well as a variety of cover-ups, resort wear and accessories. There is an in-house seamstress available for custom tailoring, and there are also personal shopping services. Expect pricing comparable with designer brands and custom fittings.

Related:  Best Swimwear Shops In The South Bay

Touch Of Brasil
2826 Geary Blvd.
San Francisco, CA 94118
(415) 409-6420

Specializing in all things Brazilian, Laurel Heights’ Touch of Brasil is one of the few spots in San Francisco where one can score an authentic Brazilian bikini. The friendly staff is approachable and happy to help customers find the perfect bikini, or help with finding the right fit. Prices are affordable and selection is generous. Make sure to browse through some of the other Brazilian clothing items like jewelry, cover-ups and accessories.

Alla Prima
539 Hayes St.
San Francisco, CA 94102
(415) 864-8180

Best-known for carrying fine lingerie, Hayes Valley’s Alla Prima is also a top spot to shop for sophisticated swimwear. With similar support and coverage requirements, shoppers find a strong correlation between fit of undergarments and swimwear. Patrons may be treated to custom-fitting and peruse suits from luxury labels like La Perla and Eres. Alla Prima also has a second North Beach location.

Related: Tips On Fitting A Swimsuit To Your Body Type From A South Bay Expert

Joanna Metheny is a freelance writer covering all things South Bay. Her work can be found on